Social media marketing is the use of social media platforms and websites to promote a product or service. It helps build links which in turn proves beneficial for the company. It is generated through the process of providing traffic and attention using Social Media platforms. Using these platforms is pretty facile but mastering in social media marketing is not very embraced. It is no more about the stuff that you make or the commodity you try to sell, but about the story you tell. In today’s time, we don’t actually have a choice on whether to do social media or not, the question is how well we do it. Social media is here, very much here; it is not going to go away just like another passing fad. So the only wise thing is to stay and be where your audiences are. It is very important to activate them through these platforms and not just collect them and stack them, only to lose them later on like pokemon cards. Once you provide the people with what they want, they will provide for you. It is aptly necessary to treat the audiences like they are in charge and treat them with so much caution that they in turn create a positive buzz in and around for your company. That is the power of social media- it forces necessary changes in the business and its audiences.
Social media often feeds into the discovery of new content. A good content always has an objective; it’s created with an intent. It therefore triggers an action and engagement amongst its audiences. It is very important to realise that content isn’t the king, it is the whole kingdom. The purpose of social media is to allow your customers to get to know your brand so well that they can speak to you. Without any concrete and clear strategy or content in place, the tools you try implementing won’t make any difference to your company. In order to stay in line with proper content as the world goes ahead and engulfs us into its arms, here are a few SMM laws to abide by.
1. The Law of Listening
Success with SMM requires more listening and less talking. Read your target audiences’ online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to the lives of your audiences.
2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused SMM strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.
4. The Law of Patience
SMM success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.
5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.
7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.
8. The Law of Acknowledgment
Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.
9. The Law of Accessibility
You need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.