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SMM Laws


Social media marketing is the use of social media platforms and websites to promote a product or service. It helps build links which in turn proves beneficial for the company. It is generated through the process of providing traffic and attention using Social Media platforms. Using these platforms is pretty facile but mastering in social media marketing is not very embraced. It is no more about the stuff that you make or the commodity you try to sell, but about the story you tell. In today’s time, we don’t actually have a choice on whether to do social media or not, the question is how well we do it. Social media is here, very much here; it is not going to go away just like another passing fad. So the only wise thing is to stay and be where your audiences are. It is very important to activate them through these platforms and not just collect them and stack them, only to lose them later on like pokemon cards. Once you provide the people with what they want, they will provide for you. It is aptly necessary to treat the audiences like they are in charge and treat them with so much caution that they in turn create a positive buzz in and around for your company. That is the power of social media- it forces necessary changes in the business and its audiences.

Social media often feeds into the discovery of new content. A good content always has an objective; it’s created with an intent. It therefore triggers an action and engagement amongst its audiences. It is very important to realise that content isn’t the king, it is the whole kingdom. The purpose of social media is to allow your customers to get to know your brand so well that they can speak to you. Without any concrete and clear strategy or content in place, the tools you try implementing won’t make any difference to your company. In order to stay in line with proper content as the world goes ahead and engulfs us into its arms, here are a few SMM laws to abide by.

1. The Law of Listening
Success with SMM requires more listening and less talking. Read your target audiences’ online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to the lives of your audiences.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused SMM strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience
SMM success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them. If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment
Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility
You need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

Black Hat SEO


Search engine optimisation is basically a methodology consisting of various strategies or techniques, that are ultimately used to boost the number of visitors to a website by reaping a high-ranking place on the search engines. (Google, Yahoo, Bing)

While this ranking is usually achieved by ethical methods, there are some unethical ways to get there too; namely Black Hat SEO Techniques. More often these techniques are used by those people who are looking for a quick monetary return on their webpage/site; rather than investing a good amount of time and work into it. But the major downside of these practices is that they can lead the site to get banned from the search engines.

1. Irrelevant Keywords

Don’t: Add unrelated keywords to the content copy for extra site hits.

Example: “Kylie Jenner would use our Dyson vacuum cleaners if she owned cats.”

Do: Have related content focused on a particular topic that the users find what they are looking for.

Example: “Our Dyson vacuum cleaners effectively suck up dust, dirt, and pet hair.”

2. Keyword Stuffing

Don’t: Use excessive keywords in a recurring manner in a way that the sentence loose out on its meaning or sound gibberish.

Example: “Picture frames picture frames pictures pictures pictures.”

Do: Use sentences with proper grammar and syntax wherein the meaning of the sentence is not lost, instead of just repeating the keywords over and over again.

Example: “;Our photo framing services can accommodate large formats according to theyour desire to ensure that everyone gets the big picture.”

3. Tiny Text, Hidden Text, and Hidden Links

Don’t: Keep the text hidden by making it the same color as the background; format any images or content which would serve as eternal links but are visually undetectable.

Example: “This is a short sentence full of illegible gray text.”;

Do: Use the content color which is in contrast to the background color, so that the link is made obvious to the users.

Example: “The epic of the yaks does not comprise of the whole tale of disaster”

4. Cloaking

Don’t: Surface a different site for search engine and different for visitors, or fooling visitors from search engines with an entirely different page.

Example: A user searches for “happy octopus” to learn about a sea creature, but is instead greeted with a pornographic page.

Do: Be ingenius to what users expect to see, based on the description put on the SERP

Example: A user searches for "Top Gear" and is taken to the official website of the show.

5. Doorway Pages or Gateway Pages

Don’t: Stuff the page with recurring keywords or phrases with a prime goal of achieving a high rank; and then spontaneously redirect the visitors to another page altogether.

Example: A page, filled with keyword phrases but little coherent content, that uses

JavaScript or a meta refresh tag to redirect visitors to a separate and potentially unrelated page.

Do: Create such landing pages or informational pages that are rich in content for humans.

Example: A detailed process on manufacture of steel and aluminium.



Company Matters


They say net work equals net worth. But the other part of net worth is the kind of people you surroundyourself with. As an African proverb goes “If you want to go fast, go alone. But if you want to go far, go together.” One needs to have a tenacious and reliable team to go on a power-trip. The most important factor is your team should be brimming with a pool of talented and creative minds, but should also be motivated when things go wrong. From like-minded individuals to utterly blunt ones, everyone plays their part in the success. There are a few signs which will tell you that you are surrounded by the right people.

1. They understand trust comes before anything.

Working together and partying together feel a lot like the same thing.Trust is an integral aspect of a team. Your teammates are not just your business partners; they should also count as your family, so this way working together and partying together feels the same. Work hard and party harder, but all with a code of honor.

2. They’re not afraid to provoke the person next to them. When they get better, you get better.

It is necessary that people around you should be diligent. They should be aware of their talents, just like you. Nothing motivates a person more than seeing the people around you willing to give it all to carry out a task.

3. Friendship matters, but you know when it comes down to it: business is business.                  

Off the working hours you guys might be friends, but during the office hours you should strictly mean business. You have to hold each other accountable for their respective deeds. And at the end of the day, what matters is the bottom line.

4. You are confident that none of you will crack under pressure.

With the work load, comes in the pressure to achieve. So, on the root level you need to earn the confidence of your teammates. There should be a level of trust that no matter what the circumstance might be, your teammates will carry out their respective task, and will not crack under pressure.

5. Dealing with your failures will determine your success

Your teammates should have the will to dust off the defeat and move on. It is this defeat which will count as an experience in the future. So it is imperative that your team remains strong to tackle such situations.

6. The grind is round the clock; there is no easy road to achievement

Unlike what documentaries show, regarding success; It is not easy in real life and with real people. Sleepless nights in order to meet deadlines, is a common thing. If a thing seems easy then you are just not doing it right. All you need is a willing team and half your work is done.

7. Anyone can encourage your blotches, but only real friends tell you to control your proclivity.

There is a fine line between vice and addiction. Everyone starts partying with you, once you are successful. But only real friends will tell you when you start messing your work because of it. It’s important to have such people around you, who will keep you on track.

8. It’s a given that the workload will be intense, but you guys are all passionate about your work. 

No one can hold back your team like the person who can’t stand his own work. They can be utterly miserable and can create problems. The entire team should be passionate about the work. Because that is how you can enjoy the success, when you finally achieve it.

9. You each have a similar goal and are planning on doing whatever it takes to make that goal happen.

Nothing is better than finding a set of people having a same ideology of success as you.

Everyone defines success in their own way, which is the beauty of it. But when people with similar mindset work together, they can make things work in their favor easily.